Privacy Policy

Effective Date: 07/18/2026
Last Updated: 07/18/2026

Yummies + Play (“Yummies + Play,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, purchasing admission, enrolling in a membership, booking an event, completing a waiver, contacting us, or using our services.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

  • Your name
  • Email address
  • Telephone number
  • Billing address
  • Child’s name, age, or date of birth
  • Emergency-contact information
  • Membership and admission details
  • Party or event information
  • Waiver information
  • Communications and customer-service requests
  • Marketing preferences
  • Any other information you choose to provide

When you make a purchase, payment information may be collected and processed by our third-party payment processor. We generally do not directly store complete credit- or debit-card numbers.

2. Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical information, such as:

  • Internet Protocol address
  • Browser and device type
  • Operating system
  • Referring website
  • Pages viewed
  • Links clicked
  • Date and time of visits
  • Approximate geographic location
  • Cookie and similar technology identifiers
  • Website usage and interaction information

We may use cookies, pixels, analytics technologies, and similar tools to operate the website, remember preferences, understand how visitors use the website, measure advertising performance, and improve our services.

3. How We Use Information

We may use personal information to:

  • Process admission, membership, café, merchandise, and event purchases
  • Create and administer customer or membership accounts
  • Manage reservations and private events
  • Process participation waivers
  • Communicate about bookings, purchases, memberships, or schedule changes
  • Provide customer support
  • Send receipts, confirmations, reminders, and operational messages
  • Send promotional emails or text messages when permitted
  • Personalize and improve our website and services
  • Maintain the safety and security of guests, employees, and our facilities
  • Prevent fraud, abuse, or unauthorized transactions
  • Comply with legal, tax, accounting, insurance, and regulatory obligations
  • Protect our rights and enforce our policies and agreements

4. Children’s Privacy

Yummies + Play provides family entertainment and play services, but our website, online booking systems, and online purchasing services are intended to be used by parents, legal guardians, and other adults.

Children under 13 should not submit personal information directly through our website.

We may collect limited information about a child from the child’s parent or legal guardian when reasonably necessary to provide services, including the child’s name, age, date of birth, membership information, waiver information, allergy information, or emergency information.

We do not knowingly collect personal information online directly from children under 13 without the authorization or involvement of a parent or legal guardian.

A parent or guardian who believes a child has submitted personal information to us directly may contact us using the information below. We will review the request and take reasonable steps to delete the information when appropriate.

5. Cookies and Analytics

Our website may use cookies and similar technologies for purposes including:

  • Keeping the website functioning properly
  • Remembering preferences
  • Measuring website traffic
  • Understanding visitor behavior
  • Improving website performance
  • Preventing fraud and maintaining security
  • Measuring or delivering advertising

Our website may use third-party services such as Google Analytics, Meta Pixel, online booking platforms, payment processors, email-marketing platforms, waiver providers, and WordPress plugins.

These third parties may collect information according to their own privacy policies.

You can usually control cookies through your browser settings. Disabling certain cookies may affect website functionality.

6. How We Share Information

We may share information with service providers that assist us with business operations, including:

  • Website hosting providers
  • Online reservation and booking platforms
  • Membership-management systems
  • Digital waiver providers
  • Payment processors
  • Email and text-message providers
  • Analytics providers
  • Advertising and social-media platforms
  • Accountants, insurers, consultants, and professional advisers
  • Information-technology and cybersecurity providers

We may also disclose information:

  • To comply with a law, regulation, subpoena, court order, or legal process
  • To protect the safety, rights, or property of our guests, employees, business, or others
  • To investigate suspected fraud, misconduct, or security incidents
  • In connection with a merger, sale, financing, reorganization, or transfer of business assets
  • With your consent or at your direction

7. Sale or Sharing of Personal Information

We do not sell personal information in exchange for money.

Some analytics or advertising activities may be treated as “sharing” or “selling” under certain privacy laws, even when no money is exchanged. This may include providing website identifiers or browsing activity to advertising platforms for targeted advertising.

Where legally required, you may request to opt out of such activities by contacting us or using any privacy-choice tool provided on our website.

8. Email and Text Communications

When you provide your email address or telephone number, we may send transactional communications concerning purchases, reservations, events, memberships, waivers, closures, or account activity.

We may also send marketing messages when you have consented or when otherwise permitted by law.

You can unsubscribe from promotional emails by using the unsubscribe link in the email. You may opt out of promotional text messages by replying STOP.

Opting out of marketing messages will not prevent us from sending important transactional or service-related communications.

9. Photographs and Videos

Photographs or videos may be taken at Yummies + Play for operational, security, promotional, or event-related purposes.

When required, we will seek appropriate permission before using an identifiable guest’s image for advertising or promotional purposes.

Private-event hosts and guests are responsible for obtaining any permissions required for photographs or videos they take or share.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, internet transmission, electronic storage system, or security method is completely secure. We cannot guarantee absolute security.

11. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide our services
  • Maintain memberships and customer records
  • Process transactions
  • Resolve disputes
  • Enforce agreements
  • Meet insurance, tax, accounting, legal, and regulatory requirements
  • Protect the safety and security of our guests and business

Information may be deleted, anonymized, or securely destroyed when it is no longer reasonably necessary.

12. Your Privacy Choices

Depending on where you live and which privacy laws apply, you may have the right to request that we:

  • Confirm whether we process your personal information
  • Provide access to certain personal information
  • Correct inaccurate personal information
  • Delete certain personal information
  • Provide a copy of certain information
  • Limit certain uses of sensitive personal information
  • Opt you out of certain sales, sharing, or targeted advertising
  • Provide information about categories of information collected and disclosed

These rights may be subject to legal exceptions.

To submit a request, contact us using the information in the “Contact Us” section below. We may need to verify your identity before completing the request.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. California Privacy Rights

California residents may have rights under California privacy laws.

The California Consumer Privacy Act applies only to businesses meeting specified thresholds. As of 2025, those thresholds include annual gross revenue of at least $26.625 million, buying, selling, or sharing personal information of 100,000 or more California consumers or households, or receiving at least 50% of annual revenue from selling or sharing personal information.

Even when a particular law does not legally apply to us, we may consider reasonable requests to access, correct, or delete personal information.

California residents may submit a request by contacting us at:

Email: [PRIVACY EMAIL ADDRESS]
Telephone: [PHONE NUMBER]
Mail: [BUSINESS MAILING ADDRESS]

14. Do Not Track and Opt-Out Preference Signals

Some browsers provide “Do Not Track” settings. Because there is not a uniform industry standard for responding to traditional Do Not Track signals, our website may not respond to them.

Where required by applicable law and supported by our systems, we may recognize legally valid browser-based opt-out preference signals.

15. Third-Party Websites

Our website may contain links to third-party websites, social-media pages, booking platforms, payment services, or other services that we do not control.

We are not responsible for the privacy, security, or content practices of third parties. Review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we make changes, we will update the “Last Updated” date at the top of this page. Material changes may also be communicated through the website or by another reasonable method.

Your continued use of the website or services after an update means that the revised policy will apply to information collected after the effective date, to the extent permitted by law.

17. Contact Us

Questions or requests regarding this Privacy Policy may be submitted to:

Yummies + Play
Address: 19540 Ventura Blvd, Tarzana, CA 91356
Email: info@yummiesplusplay.com
Telephone:3105709452
Website: www.yummiesplusplay.com